ABOUT

“You can make that, and you have the ability to do it better.” A phrase that my artistic mother constantly told me when we saw design work in any medium. Ever since I was little, she saw that I had artistic and creative talents that go beyond the norm, which led to my creative style of immersing the viewer into each design I create.

I have worked on projects that range from logos, branding materials, and print publications to web design and interactive publications. Whether the graphic design project is for a digital or print publication, a concept, or an interactive publication, I enjoy the challenge of finding new ways to reach the target audience on an emotional level. My immersive techniques derive from my experience working on films as a production designer and director and creating immersive escape rooms where stories come to life and captivate the audience’s attention.

As a creative designer in the digital world, I welcome technological advancements that assist in making my projects connect to the audience in new and innovative ways. My focus on every project is to understand what content will resonate best with the viewer or user and link that emotional experience with the brand or client’s objectives.