Animated Infographic

Name of Project: Animated Infographic

My Role: Design an animated infographic that promotes the game app.

Client’s Name: DanceFit Kids

Intended Audience: Kids of all ages who are part of a dance studio and need an additional incentive to practice at home.

Strategy and Concept: To make a multi-page infographic interact as a game app, I had to set up the timeline in a certain way to allow the code snippets to work properly across all the pages. In addition, each page has its own interactivity that is specific to the tasks the user has to perform to pass on to the next phase of the game. The graphics are simple 2D illustrations with a vivid color palette, which is geared toward kids. The typography is a combination of two different sans-serif display fonts that are playful and assertive.

Reasons for decisions: To keep kids engaged, the design elements and interactive features had to cater to that demographic. The navigation buttons are simple and large, the sounds and music are kid-friendly, and for kids who cannot read yet, the icons visually communicate how to interact within the game.