Name of Project: Town Publishing Series

My Role: Create graphic layouts for a menu, brochure, and table tent while abiding by the brand’s style guide. Once completed, the series was exported to files for print and digital use.

Client’s Name: Town (Chinese Cuisine)

Intended audience: The project was geared towards locals and tourists in the San Diego area who enjoy upscale Chinese cuisine. These demographics include business professionals and executives, food enthusiasts who appreciate fine dining, those celebrating special occasions, tourists exploring a diverse culinary experience, and those interested in Chinese culture.

Strategy and concept: I wanted to keep the menu and table tent simple and elegant with a clean and classy look to project the image of an upscale dining experience. The brochure has a content-rich approach that includes images, products, and services and a call to action section to entice new customers and showcase other services the brand offers besides in-house dining.

Reasons for decisions: The series needed a strategic approach to branding and marketing. Targeting a variety of audiences with different visual communication approaches, I needed to meet the expectations of the audiences to deliver engaging experiences and exploration while keeping up with the upscale brand image.